"How much does a website cost?" is the most common question we get — and the honest answer is the least satisfying one: it depends. Here's what it actually depends on.
Asking what a website costs is a bit like asking what a house costs. A one-page site for a local plumber and a multi-language storefront with payments and a booking system are both "websites", but they live in completely different price brackets. Before you can get a meaningful number, you have to know what you're actually buying.
What actually drives the price
Almost every quote comes down to a handful of variables:
- Scope — a single landing page vs. a 20-page site with case studies, a blog and a shop.
- Custom vs. template — a design built from scratch around your brand takes more time than dropping content into a pre-made theme (and looks like it, too).
- Functionality — contact forms are cheap; payments, logins, dashboards and integrations are not.
- Content — do you have copy and photography ready, or does that need creating?
- Ongoing needs — hosting, maintenance, updates and support are a service, not a one-off.
One-off fee vs. monthly
There are two common models. A project fee is a single price to design and build the site — clean, but everything after launch (hosting, fixes, changes) is extra. A monthly model spreads the build across a subscription that also covers hosting, maintenance and ongoing tweaks, so the site keeps getting looked after instead of going stale.
Neither is "better" — they suit different businesses. What matters is that you know which one you're signing up for, and what's included.
The questions a good studio asks before quoting
Be wary of anyone who gives you a price before understanding your business. A fair quote usually follows questions like: What's the goal of the site — leads, sales, credibility? How many pages and what kind of content? Do you need to update it yourself? Who's writing the copy? What does success look like in six months?
If you'd like a straight answer for your specific project, see how we price or tell us what you're building — we'll come back with a tailored proposal, not a generic number.
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